My Food Bag - "Dinner Makes Families"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, Nouvelle-Zélande

2475

Titre	Dinner Makes Families
Agence	Saatchi & Saatchi New Zealand
Campagne	Families Make Dinner, Dinner Makes Families
Annonceur	My Food Bag
Marque	My Food Bag
Date de première diffusion/publication	2018 / 7
Secteur d'activité	Services aux particuliers
Philosophie	My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message - Russell the Brussels Sprout. The campaign launched with the first 60" in cinemas and the 60" TVC went live last night, with 30" spots across the following weeks, along with supporting online and digital content including an interactive digital storybook for children. Each week an AR enabled sticker in deliveries releases a new chapter of audio that takes Russell and his friends on their adventures. Russell the animated Brussels Sprout character was created by Assembly.
Type de média	Télévision & Cinéma
Longueur	60 seconds
Marketing Manager	Sarah Moller
Chief Marketing Officer (CMO)	Louise Cunningham
Responsable de la création	Toby Talbot
Media Agency	Zenith Optimedia New Zealand
Production Company	Assembly
Director	Damon Duncan
Producer	Helen Naulls
Music Company	Liquid Studios
Composer	Peter van der Fluit
Music Producer	Tamara O'Neill
Animation Company	Assembly