Quitline - "Follow You Till I Die"

YoungShand. Auckland, Nouvelle-Zélande

Awards

21511

Cette création fait partie de la Collection Act Responsible

Marque: Quitline
Pays: Nouvelle-Zélande

Annonceur: Health Promotion Agency

Titre	Follow You Till I Die
Agence	YoungShand.
Campagne	Follow You Till I Die
Annonceur	Health Promotion Agency
Marque	Quitline
Date de première diffusion/publication	2019 / 8
Secteur d'activité	Hôpitaux & Cliniques
Slogan	Your best mate will follow you anywhere. Lead them well.
Synopsis	Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
Type de média	Film Web
Longueur	136 seconds
Bande son	Peter Van Der Fluit - Liquid Studios
Film Company	Film Construction
Directeur de création	Anne Boothroyd
Directeur de création	Scott Maddox
Concepteur / rédacteur	Erin Mattingly
Directeur artistique	Jack Wadham
Directeur de clientèle	Ben Hopkinson
Directeur des Stratégies	Jesse Kelly
Agency Film Producer	Esther Watkins
Designer	Ryan Overeem
Designer	Elliot Oxborough
Media Account Director	Kathleen Gunther
Planneur Media	John Waltmann
Responsable de la publicité (annonceur)	Homecare Medical
Director of Communications	Robyn Bern
Community Engagement	Robyn Bern
Digital Strategist	Jorin Sievers
Social Media Manager	Jorin Sievers
Communications Manager	Calvin Cochran
Marketing	Zoe Parlevliet
Communications Coordinator	Zoe Parlevliet
Réalisateur	Perry Bradley
Producteur exécutif	Belinda Bradley
Producteur, maison de production	Jozsef Fityus
DP	Aaron Morton
Directeur artistique	Nicky Verdon
Distribution	Mike Dwyer
Monteur	Nathan Pickles
Post production	Toybox
Son	Liquid Studios
Compositeur de musique	Peter van der Fluit
Photographe	Belinda Bradley
Animal Wrangler	Karen Sadler