| Titre | Happy Face |
| Agence | Pereira O'Dell |
| Campagne | Trust Your Inner MINI-Logue |
| Annonceur | BMW |
| Marque | Mini |
| Date de première diffusion/publication | 2023 / 7 |
| Secteur d'activité | Petites voitures |
| Synopsis | On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your Inner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the real reason people buy a MINI Electric is to treat themselves. We all have the world’s best salesman inside our heads – and most people say you should ignore that voice – you should be practical, be real, be serious. But sometimes, that fun-loving, thrill-seeking, self-indulgent little voice actually knows exactly what’s best for you. To celebrate that inner voice, MINI USA is once again partnering with Pereira O’Dell — but this time on a more… unconventional campaign. |
| Type de média | Télévision |
| Longueur | |
| Founder | PJ Pereira |
| Directeur de création | Jordan Strode-Young |
| Marketing Director | Patrick McKenna |
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