| Titre | Lunchbox |
| Agence | BMF |
| Campagne | ALDI Lunchbox |
| Annonceur | Aldi |
| Marque | ALDI |
| Date de première diffusion/publication | 2013 / 1 |
| Secteur d'activité | Grande distribution |
| Slogan | Lunchbox Initiative |
| Synopsis | As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like. |
| Type de média | Télévision |
| Longueur | |
| Marché | Australie |
| Plus d'info | www.aldi.com.au/lunchbox |
| Post production | Methodstudios |
| Other | Stephen McArdle |
| Directeur de la création | Carlos Alija |
| Directeur de la création | Laura Sampedro |
| Art Supervisor | Sian Binder |
| Directeur artistique | Janet Szabados |
| Concepteur / rédacteur | Katie Moore |
| Concepteur / rédacteur | Jonty Bell |
| Other | Simon Koay |
| Other | Tim Smith |
| Planneur | Alison Tilling |
| Réalisateur | Same Peacocke |
| Maison de production | Robber's Dog. A Film Company |
| Producteur, agence | Esta Lau |
| Monteur | Peter Sciberras |
| Photographe | Toby Dixon |
| Producteur | Kia Scott |
| Acheteur d'art | Tania Muller |
| Musique / son | Sound Reservoir |
| Other | Matthew Hughes |
| Design / conception multimédia | Nev Fordyce |
| Assistant commercial | Rachel O'Toole |
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