Titre | Safest Hands |
Agence | Åkestam Holst /NoA |
Campagne | Safest Hands |
Annonceur | The Swedish Post |
Marque | The Swedish Post |
Mise en ligne | Novembre 2012 |
Secteur d'activité | Vente par correspondance |
Synopsis | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
Type de média | Publicité sur mobiles |
Directeur de clientèle | Jacob Stjärne |
Infographiste | Anna Forsberg |
Infographiste | Oscar Gardö |
Producteur, agence | Leila El-Zein Widgren |
Directeur artistique | Lars Holthe |
Concepteur / rédacteur | Hanna Björk |
Directeur de création | Andreas Ullenius |