KidsCan - "Hungry to Learn - All I Can Think About Is Food"

The Monkeys Aotearoa

The Monkeys Aotearoa Auckland, Nouvelle-Zélande

1580

Titre	Hungry to Learn - All I Can Think About Is Food
Agence	The Monkeys Aotearoa
Campagne	Back to School 2023
Annonceur	KidsCan
Marque	KidsCan
Date de première diffusion/publication	2023 / 1
Secteur d'activité	Droits de l'homme
Slogan	It's hard to learn when you're hungry
Synopsis	The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class.
Philosophie	The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.
Type de média	Presse & publications
Responsable de la création	Damon Stapleton
Directeur de création	Christie Cooper
Directeur de création	James Conner
Directeur artistique	Emily Joe
Concepteur / rédacteur	Simone Louis
Head Of Planning	Tom Sykes
Planner	Haley Hetherington
Head of Integrated Production	Rosie Grayson
Design Lead	Lucinda Fortescue-Hansen
Final Artist	Lisa Stowers
Studio Designer	Vivian Cheng
Agence Média	OMD Global
Maison de production	EIGHT
Réalisateur	Jamie Lawrence
Producteur exécutif	Claire Kelly
Directeur de la photo	Maria-Ines Manchego
Monteur	Ben Chesters
Online Studio	Toybox
Sociéte de création sonore	Liquid Studios