| Titre | Amnesty International Twignature |
| Agence | BMF |
| Campagne | Amnesty International Twignature |
| Annonceur | Amnesty International |
| Marque | Twignature |
| Date de première diffusion/publication | 2012 / 12 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Slogan | BMF creates Amnesty International Twignature |
| Synopsis | As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne. By simply retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. We call it your Twignature. Harnessing the power of Social Media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually. Starting out of Amnesty International Switzerland, the first Twignature campaign is petitioning the Brazilian Government to protect Laisa Santos Sampaio, an environmental activist in the Amazon. It's running in three languages: English, French and German. |
| Type de média | Digital |
| Plus d'info | www.twignature.amnesty.ch |
| Other | Anthony Muscat |
| Planneur | Nicole Rulka |
| Concepteur / rédacteur | Callum Fitzhardinge |
| Directeur artistique | Chris Andrews |
| Directeur de la création | David Klein |
| Other | Ricci Meldrum |
| Responsable client | Naomi Gorringe |
| Imagerie numérique | Warren Davies |
| Digital | Simon Murray |
| Directeur technique | Doug Rathbone |
| Directeur technique | Mark Ellis |