| Titre | Big Picture |
| Agence | Tugboat |
| Campagne | Solution for you |
| Annonceur | Fuji Xerox Co. |
| Marque | Fuji Xerox |
| Date de première diffusion/publication | 2012 / 11 |
| Secteur d'activité | Ordinateurs professionnels, stations de travail & serveurs |
| Synopsis | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
| Philosophie | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
| Problème | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
| Type de média | Télévision |
| Réalisateur | KOSAI |
| Directeur de création | Taku Tada |
| Directeur de la création | Yasumichi Oka |
| Maison de production | Tohokushinsha Film Corporation |
| Producteur | Takashi Aso |
| Producteur | Marc Bedia |
| Producteur | Pere Cavanilas |
| Producteur | Hiroazu Hori |