Volkswagen - "Last Wishes"

AlmapBBDO

AlmapBBDO São Paulo, Brésil

Awards

28072

Marque: Volkswagen
Pays: Brésil

Annonceur: Volkswagen

Titre	Last Wishes
Agence	AlmapBBDO
Campagne	Kombi Last Wishes
Annonceur	Volkswagen
Marque	Volkswagen
Mise en ligne	Août 2014
Secteur d'activité	Camionnettes
Synopsis	Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade.
Type de média	Digital
Longueur	244 seconds
Partner / General Creative Director	Luiz Sanches
Directeur de création	André Kassu
Directeur de création	Marcos Medeiros
Directeur de création digital	Luciana Haguiara
Directeur de création digital	Sandro Rosa
Equipe créative	Benjamin Yung Jr
Equipe créative	Marcelo Tolentino
Equipe créative	Marcelo Nogueira
Equipe créative	Marcelo Pignatari Rosa
Maison de production	Spray Filmes
Producteur exécutif	Lucia Leite
Réalisateur	Fernando Grostein de Andrade
Directeur de la photo	Fernando Grostein de Andrade
Sociéte de création sonore	B A Start!
Sociéte de création sonore	Lucas Lima
Monteur	Raoni Rodrigues
Post production	Boson Post
RTV	Vera Jacinto
RTV	Rafael Motta
RTV	Ana Paula Casagrande
RTV	Henrique Danieletto
RTV	Diego Villas Boas
UX Designer	Vanessa Marques
UX Designer	Luiz Felipe Fernandes
Chef de projet	Denise Aya Kotsubo
Maison de production	Inkuba
Photographe	Fabio Bataglia
Acheteur d'art	Teresa Setti
Acheteur d'art	Ana Cecília da Costa
Production graphique	José Roberto Bezerra
Partner / Director of Client Services & Management	Gustavo Burnier
Directeur de clientèle	Filipe Bartholomeu
Directeur de clientèle	José Fernando Lopes
Chef de groupe	Ana Beatriz Moreira Porto
Chef de groupe	Aline Macedo
Account Trainee	Fernanda Portugal
Partner / General Planning Director	Cintia Gonçalves
Directeur du planning stratégique	Sérgio Katz
Planneur stratégique	Marcus Freitas
Planneur stratégique	Denis Camargo
Planneur stratégique	Tatiana Weiss
Planneur stratégique	Rodrigo Friggi
Directeur média	Brian Crotty
Directeur média	Kauê Lara Cury
Directeur média	Fabio Urbanas
Média	Daniele Valle
Média	Katia Piccardi
Média	Stefano Justo
Média	Dayane Manfrere Alves
Annonceur	Marcelo Olival
Annonceur	Carlos Leite
Annonceur	Ana Cristina Mota
Annonceur	Camila Canais