Lifestyle - "Glam Up & Style Up 1"

Wunderman Thompson

Wunderman Thompson Bangalore, Inde

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Marque: Lifestyle
Pays: Inde

Annonceur: Lifestyle Stores

Titre	Glam Up & Style Up 1
Agence	Wunderman Thompson
Campagne	Glam Up & Style Up
Annonceur	Lifestyle Stores
Marque	Lifestyle
Date de première diffusion/publication	2022 / 9
Secteur d'activité	Magasins de Vêtements & Accessoires
Philosophie	Lifestyle – India’s most loved fashion destination, launches its new campaign “Glam up & Style up”, with an aim to encourage all fashion lovers to elevate their style with the brand’s latest collection ahead of the seasonal celebrations. Lifestyle launches the campaign with two quick, snappy, and fun 15-seconds digital-only films conceptualized by Wunderman Thompson, Bengaluru. Both films showcase the stylish range of season must-haves available at Lifestyle with a high celebratory vibe, almost like the trending reels made by fashion influencers around the world. Lifestyle is one of the few brands that has taken a step forward by designing a campaign film with a jump-cut style video. Inspired by reel format, the brand intends to leverage the current trending format of a short-form social video as a new way of engaging with its customers. Each of the two films feature 4 stylish ensembles from Lifestyle’s latest range with the transitions choreographed in easy and fun dance moves. The original upbeat background track of the film adds to the vibe, urging everyone to groove in style this festive season. The brand intends to amplify the campaign through multiple celeb and fashion influencers grooving to the peppy track from the film and recreating the video in their own style. With the launch of this campaign, Lifestyle intends to highlight the importance of having fun while you explore your options at Lifestyle, becoming the brand of choice this festive season.
Type de média	Digital
Longueur	15 seconds
Senior National Creative Director	Priya Shivakumar
Senior VP & Managing Partner	Kundan Joshee
Equipe créative	Ajay Menon
Equipe créative	Anindita Das
VP & Exec. Business Director	Tiraz Balaporia
Direction commerciale/Conseil client	Sandeep Mathummal
Direction commerciale/Conseil client	Lekshmi Narayanan
Maison de production	Entourage Films
Réalisateur	Ishaan Nair
Compositeur de musique	Kabeer Kathpalia
Compositeur de musique	Savera Mehta