Delta Faucet - "Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Etats-Unis

9480

Marque: Delta Faucet
Pays: Etats-Unis

Annonceur: Delta Faucet

Titre	Anthem
Agence	Leo Burnett Chicago
Campagne	HappiMess
Annonceur	Delta Faucet
Marque	Delta Faucet
Mise en ligne	Août 2014
Secteur d'activité	Électroménager, meubles et jardinage
Slogan	see what Delta can do
Synopsis	The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods. Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot. The 30-second "Anthem" spot was underscored by “We Belong” by RAC featuring Katie Herzig.
Type de média	Télévision
Longueur	30 seconds
Maison de production	Furlined
Responsable de la création	Susan Credle
Directeur de la création	Charley Wickman
VP Creative Director	Jo Shoesmith
Directeur de création associé	Greg Nobles
Directeur de création associé	Brooke Anderson
Producteur exécutif	Tom Kerimidas
Producer	Rena Dusenbury
Réalisateur	Yael Staav
VFX/SPX	The Mill Chicago
Editorial	White House
Monteur	David Cea
Music Track	'We Belong' performed by RAC featuring Katie Herzig
Music Editorial	Yessian Music
Directeur de la photo	Max Goldman