Model Maker / Maquettiste
at
TBWA\Hunt\Lascaris Johannesburg
Johannesburg, Afrique du Sud
| Titre | Roachville |
| Agence | TBWA\Hunt\Lascaris Johannesburg |
| Campagne | Roachville |
| Annonceur | Tiger Brands |
| Marque | Doom Fogger |
| Date de première diffusion/publication | 2012 / 7 |
| Secteur d'activité | Produits d'entretien |
| Synopsis | Doom Fogger prevents insects from making your home, their home. Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. |
| Philosophie | Doom Fogger prevents insects from making your home, their home.Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. |
| Problème | There are over 100 000 species of insect in South Africa, no wonder some call it Roachville. |
| Résultat | On the streets of Johannesburg, our little worlds were exposed to more than 50 000 captive pedestrians and motorists. It created a buzz with thousands of social media impressions. Proof that the small city of Roachville, could not be ignored. |
| Type de média | Ambient |
| Longueur | |
| Directeur de création | Justin Wright |
| Directeur de la création | Matthew Brink |
| Directeur de la création | Adam Livesey |
| Directeur artistique | Sifiso Nkabinde |
| Concepteur / rédacteur | Thokozani Mashigo |
| Acheteur d'art | Sharon Cvetkovski |
| Directeur de la production | Craig Walker |
| Réalisateur | Rowan Cloete |
| Producteur | Matthew Durant |
| Producteur | Veronica Gerfen |
| Monteur | Mark Lebenon |
| Directeur de clientèle | Vanessa Maselwa |
| Photographe | Russell Scott |
| Model Maker / Maquettiste | Russell Scott |
| Model Maker / Maquettiste | Chris Drake |
| Sociéte de création sonore | Lovemore Nkuna |