Guide Dogs NSW/ACT - "The Bush"

The Monkeys

The Monkeys Sydney, Australie

7754

Cette création fait partie de la Collection Act Responsible

Marque: Guide Dogs NSW/ACT
Pays: Australie

Annonceur: Guide Dogs NSW/ACT

Titre	The Bush
Agence	The Monkeys
Campagne	Guide Dogs Experience Unseen
Annonceur	Guide Dogs NSW/ACT
Marque	Guide Dogs NSW/ACT
Date de première diffusion/publication	2012 / 11
Secteur d'activité	Associations d'information et de lutte contre la maladie
Philosophie	The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places â the city, the bush, the ferry â can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences. The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno. Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: âThrough the âExperience Unseenâ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.â The spots will run in NSW across Metro and Regional television networks.
Type de média	Télévision & Cinéma
Longueur	31 seconds
Maison de production	OTTO/POOL
Réalisateur	Simon Harsent
Directeur de la création	Justin Drape
Directeur de création	Noah Regan
Directeur artistique	Bradley Averill
Concepteur / rédacteur	Henry Kember
Producteur	Cameron Gray
Directeur de clientèle	Jill Large
Son	Song Zu
Producteur, agence	Jade Wannell
Musique	Brian Eno
Post production	The Editors
Responsable de budget agence	Alex Don