Marissa Abayari - WWF - Iceberg Bird | AdForum Talent: The creative industry network.

Marque: WWF
Pays: Philippines

Producteur, agence at Leo Burnett Group Manila

Manila, Philippines

Titre	Iceberg Bird
Agence	Leo Burnett Group Manila
Campagne	Melting Ice Caps
Annonceur	WWF
Marque	WWF
Mise en ligne	Novembre 2016
Secteur d'activité	Environnement & Ecologie
Slogan	After a period of two months, awareness for the campaign was measured at 22% in schools and 14% in communities where they were placed and helped increase traffic to the WWF Philippines website where more information about this and other environmental issues are housed.
Synopsis	To show how melting ice directly affected local wildlife, the “icebergs” in the posters actually formed noses, beaks, and nostrils of animals struggling to stay above water.
Problème	The Philippines is roughly 5,700 kilometers away from the Arctic Circle. The problem of melting ice caps is not really a cause for alarm for tropical countries like the Philippines who see no immediate threat. However, studies have revealed that sea levels in the Philippines have risen by an average of 14.7 millimeters per year. As a result, valuable land mass are slowly dissapearing. Land that animals and creatures depend on for food and habitat. The aim of the campaign is to bring awareness of the repercussions of melting ice caps. That even though this is happening thousands of kilometers away, its devastating effects have now reached Philippine shores.
Type de média	Affichage
Directeur de création	Dingdong Baes
Directeur de création	Noel San Juan
Concepteur / rédacteur	Raoul Panes
Concepteur / rédacteur	Noel San Juan
Directeur artistique	Dingdong Baes
Directeur artistique	Sid Luzentales
Producteur, agence	Marissa Abayari
Illustrateur	Dingdong Baes
Chef de projet	Aileen Nunag