Senior Vice President & Managing Partner,Wunderman Thompson Kolkata at Wunderman Thompson South Asia

Bangalore, Inde

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Tata Pravesh - "The Most Positive Cafe - The Positive Move"

J. Walter Thompson Kolkata

J. Walter Thompson Kolkata Kolkata, Inde

4572

Marque: Tata Pravesh
Pays: Inde

Annonceur: Tata Pravesh

Titre	The Most Positive Cafe - The Positive Move
Agence	J. Walter Thompson Kolkata
Campagne	#OpenDoorsToHope
Annonceur	Tata Pravesh
Marque	Tata Pravesh
Date de première diffusion/publication	2018 / 11
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	In India, most of us are well-aware of HIV and are well versed with the plight of the infected ones. Still our prejudices and mind blocks stop us from welcoming them with open arms or even making them feel a part of this society. We are oblivious of the fact that prejudice is the actual illness and support is one of the main things that can truly fight HIV. To spread this message, the team at J Walter Thompson, identified a unique initiative which is being supported by a Kolkata based NGO named OFFER (Organisation for Friends, Energies and Resources founded by Mr. Kallol Ghosh) and came up with this digital film. The objective of the film was to reflect how, if welcomed with an open heart, HIV positive people can live a normal and better life. Conceptualised by J Walter Thompson, the digital film called ‘The Positive Move’ tells the stories of some HIV positive teenagers who refused to give up, dared to dream and gave birth to ‘Café Positive’ – Asia’s first café run only by HIV Positive people. The film portrays how these people were neglected emotionally and physically by their friends, families and society and then goes on to show how instead of fading away, they started a café with their own initiative and how a few good people stepped forward to the open the doors of hope for these bravehearts. Presented by Tata Pravesh and directed by Abhishek Sinha of Made in Calcutta production, the film #OpenDoorsToHope was released online before World AIDS Day.
Type de média	Télévision
Longueur	175 seconds
Directeur associé	Vijay Jacob
Responsable de la création	Senthil Kumar
VP & ECD	Arjun Mukherjee
Creative Director	Partha Chowdhury
Creative Director	Tandra Chakravarty
Concepteur / rédacteur	Nuzhath Enayath
VP & CSD	Sayam Bhadra
AVP & CSD - Digital	Surojit Sen
Digital Team	Soham Sengupta
Digital Team	Sulakshana Goswami
Client Servicing	Nilanjan Sarkar
Production House	Made in Kolkata
Director	Abhishek Sinha
Music Director	Ribhu
Vocalist	Lagnajita