Pacific Gas & Electric Company - "Climate Start"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Etats-Unis

5231

Cette création fait partie de la Collection Act Responsible

Marque: Pacific Gas & Electric Company
Pays: Etats-Unis

Annonceur: PG&E Corporation

Titre	Climate Start
Agence	Venables Bell + Partners
Campagne	We can do this - PG&E
Annonceur	PG&E Corporation
Marque	Pacific Gas & Electric Company
Date de première diffusion/publication	2007 / 11
Produit	Pacific Gas & Electric Company
Secteur d'activité	Production d'énergie, matières premières, minerais
Slogan	We can do this
Synopsis	This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Philosophie	To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problème	To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Résultat	In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Type de média	Film Web
Longueur	80 seconds
Marché	Etats-Unis
Plus d'info	www.wecandothis.com
Chef de groupe	Lindsay Cole
Producteur, agence	Stacey Higgins
Directeur de clientèle	Kate Jeffers
Concepteur / rédacteur	James King
Directeur de clientèle	Tom Scharpf
Chef de groupe	Gwynne Teass
Directeur de création	Paul Venables
Directeur artistique	Lauren Weinblatt