The Gray Man - "User Generated Action Scenes"

BBDO Bangkok

BBDO Bangkok Bangkok, Thaïlande

Awards

1259

Marque: The Gray Man
Pays: Thaïlande

Annonceur: NETFLIX

Titre	User Generated Action Scenes
Agence	BBDO Bangkok
Campagne	User Generated Action Scenes
Annonceur	NETFLIX
Marque	The Gray Man
Mise en ligne	Novembre 2022
Secteur d'activité	Médias, édition, production
Synopsis	To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix.
Type de média	Médias sociaux
PDG	Somkiat Larptanunchaiwong
Responsable de la création	Thasorn Boonyanate
Directeur de la création	Thasorn Boonyanate
Directeur de création	Rook Floro
Concepteur / rédacteur	Greepol Boonsrangsom
Directeur artistique	Narakorn Puechngen
Executive Assistant	Mintra Sukitpaneenit
Chef de groupe	Pornchanok Wuttitanakorn
Directeur de clientèle	Mira Komolwanich
Group Business Director	Taksina Vasaruchapong
Post production	Hybrid Studios
Monteur	Sarawut Kaweethammawong
Flame Artist	Thongwut Phomkaew
Post production	Twatchai Jaisue
Sociéte de création sonore	SOS Sound of Studio