| Titre | Victorinox Companion for Life- True Stories Campaign and the website launch |
| Agence | Publicis Sapient |
| Campagne | Victorinox Companion for Life - True Stories Campaign and the website launch |
| Annonceur | Victorinox |
| Marque | Victorinox |
| Date de première diffusion/publication | 2012 / 10 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Synopsis | Victorinox collected countless stories from their customers about how real people used Victorinox products to save or change their lives in a big way. Interally, Victorinox created the Companian for Life campaign that spanned print, in-store, and package design. However, when it came to bringing the campaign alive online they came to SapientNitro. Working together over a very tight timeline, Sapient and Victorinox not only created six custom story animations that play online as well as mobile, but also translated in six languages. Simultaneously, key design elements of the Victorinox.com site were also updated to give users a complete and consistent brand experience. This was a global experience for the team structure as well – working with a client based in Switzerland, creative team in Boston, and the development team in India. |
| Type de média | Digital |
| Longueur | |
| Plus d'info | www.victorinox.com/stories |
| Responsable de la création | Gaston Legorburu |
| Directeur de la création | Tim Allen |
| Experience Designer | Alex Wang |
| Design Director | Chad Portas |
| Sr. Designer | Liz Collins |
| Designer | Sarah Oldenburg |
| Designer | Dylan Wilson |
| Designer | Katie Carrothers |
| Designer | Andres Betancur |
| Designer | Svetoslav Kraev |
| Chef de projet | Jay Natarajan |
| Chef de projet | Javier Cajiga |
| Chef de projet | Astrid Kutzer |
| Sr Interactive Developer | Nick Shwaery |
| Concepteur / rédacteur | Pete Louison |
Plus de réalisations
VOIR TOUSCrabtree & Evelyn
- MARQUE:
- Crabtree & Evelyn
- AGENCE:
- Publicis Sapient