John Lewis & Partners - " The Boy and the Piano"

adam&eveDDB

adam&eveDDB London, Royaume-Uni

Awards

49087

Marque: John Lewis & Partners
Pays: Royaume-Uni

Annonceur: John Lewis

Titre	The Boy and the Piano
Titre (langue originale)	The Boy & the Piano
Agence	adam&eveDDB
Campagne	The Boy & The Piano
Annonceur	John Lewis
Marque	John Lewis & Partners
Date de première diffusion/publication	2018 / 11
Secteur d'activité	Grande distribution
Slogan	Some gifts are more than a gift
Philosophie	John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Type de média	Télévision
Longueur	140 seconds
Bande son	‘Your Song’ Elton John
Post production	MPC LDN
Music Supervision	Factory Studios
Montage	The Assembly Rooms
Customer Director	Craig Inglis
Marketing Director	Becky Brock
Head of Brand & Social Marketing	Liz Lebreton
Senior Brand Marketing Manager	Emma Wood
Brand Marketing Manager	Holly Kicul
Brand Marketing Manager	Emma Rule
Senior Social Manager	Eva Bojitos
Responsable de la création	Richard Brim
Group Executive Creative Director	Ben Tollett
Directeur de la création	Mike Sutherland
Directeur de la création	Ant Nelson
Directeur artistique	Ant Nelson
Concepteur / rédacteur	Mike Sutherland
PDG	Tammy Einav
Chief Production Officer	Anthony Falco
Directeur associé	Miranda Hipwell
Business Director	Sam Brown
Directeur de clientèle	Skye Stoppani
Responsable de budget agence	Katie Briefel
Executive Strategy Director	Martin Beverley
Senior Planner	Charlotte Woods
Senior Producer	Sally Pritchett
Assistant Producer	Natasha Alderson
Producteur digital	Hayley Carter
Chef de projet	Ian Hughes
Interactive Partner	Simon Adamson
Social Media Director	Lauren Booty
Senior Content Planner	Jess Taylor
Head of Integrated Production	Cave Ellson
Business Manager	Aleyna Le Fevre
Business Manager	Amy Brunton
Business Manager	Dolores King
Business Manager	Gemma Davies
Business Manager	Klaudia Jozwicka
Business Manager	Lois Edwards
Business Manager	Mar Soler
Legal Counsel	Emma Cowland
Legal Counsel	Annika Patel
Agence Média	Manning Gottlieb OMD
PDG	Tim Pearson
Executive Director, Head of Planning	Clare Peters
Head of Retail	David Bratt
Client Business Director	Andrew Darby
Client Account Manager	Lauren Ashford
Maison de production	Academy Films
Réalisateur	Seb Edwards
Producteur exécutif	Simon Cooper
Producteur	Shirley O’Connor
Directeur de la production	Rachael Donson
Assistant de Production	Antonia Vickers
Directeur de la photo	Chase Irvin
Chef décorateur	Robin Brown
Prosthetics	Connor O’Sullivan
Costume	Joanna Johnston
Hair and Makeup	Maralyn Sherman
VFX Executive Producer	Philip Whalley
VFX Shoot Supervisor	Kamen Markov
VFX Shoot Supervisor	Anthony Bloor
2D Artist	Daniel Benjamin
2D Artist	Kalle Kohlström
2D Artist	Pratyush Paruchuri
2D Artist	Shaik Abdul Adil
2D Artist	Dilshad Alam
2D Artist	Ragesh Ramachandran
2D Artist	Bruno Roosewelt
2D Artist	Kajal Pandya
2D Artist	Priyanka Dey
2D Artist	S Rajesh
2D Artist	Joshi John
2D Artist	Mahendra Natha Reddy
2D Artist	Gokula Krishnan
2D Artist	Kishan Katrimal
2D Artist	Manoj Rajiv
2D Artist	Manu PS
2D Artist	Narendar Kumar
2D Artist	Sudev
2D Artist	Partha Pratim Chakraborty
3D Artist	Jessie Amadio
3D Artist	Chris Welsby
3D Artist	David Bryan
3D Artist	Silvia Bartoli
3D Artist	Maximilian Mallmann
3D Artist	Kubisi Younis
3D Artist	Andy Steele
3D Artist	Tom Carrick
3D Artist	Ganesh Kumar S
3D Artist	Shridhar Bhat
3D Artist	Ankit Dheraj Toppo
3D Artist	Konduru Achiraju
3D Artist	Shaik Abdul Rahim
3D Artist	Elangovan Ganeshan
Coloriste	Jean-Clément Soret
Sound Design, Mix and additional Music Production	Anthony Moore
Audio Producer	Rebecca Bell
Monteur	Sam Rice-Edwards
BTS	Ronan Pollock