| Philosophie | As a part of the project “Discover the full story”, creative agency Saatchi & Saatchi has developed an advertising campaign for the Shchusev State Museum of Architecture.The objective of the campaign was to encourage Muscovites to visit the museum, whose collection reflects the thousand-year history of the architectural heritage of Russia.Using 3 key historic buildings which are true symbols of the city - the main building of Lomonosov Moscow State University, St. Basil's Cathedral on Red Square and Postnik and Bolshoi Theatre, the images demonstrated that behind the known facade of each building hides a story and our knowledge of it is just the tip of the iceberg.Images, elaborated by Carioca studio, will be used in press, outdoor and on the stickers in subway. |
