Titre | The Canadian Way of Spring |
Agence | Tribal Toronto |
Campagne | The Canadian Way of Spring |
Annonceur | Canadian Tire Corp |
Marque | The Canadian Way (Digital Catalogue) |
Date de première diffusion/publication | 2013 / 4 |
Secteur d'activité | Détail, distribution, chaînes de restaurants |
Slogan | The Canadian Way - your source for life in Canada |
Synopsis | Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering. The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets – this is how Canadians build and love life in Canada. |
Philosophie | The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets – this is how Canadians build and love life in Canada. |
Problème | Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering. |
Type de média | Sites Internet |
Plus d'info | http://catalogue.canadiantire.ca |
Directeur de création associé | Mara Binudin |
Concepteur / rédacteur | Dmitry Zelikman |
Directeur artistique | Benson Ngo |
Editorial Writer | Yuki Hayashi |
Concepteur / rédacteur | Tracy Wan |
Concepteur / rédacteur | Santiago Fernandez-Concha |
Editorial Copy Editor | Jennifer Krissilas |
Design Director | John Thai |
Designer | Josiah Bilagot |
Designer | Mirza Sakovic |
Designer | Jean-Lou Renoux |
Designer | Barry Lachapelle |
Illustrateur | Andrea Manica |
Director of Technology | Joe Dee |
Architecture de l'Information | Dale McRae |
Architecture de l'Information | Daniel Wiseman |
Architecture de l'Information | Tony Di Ciero |
Creative Technologist | Paul Jara |
Interactive Developer | Paul Sham |
Interactive Developer | Stephen Hobson |
Interactive Developer | Brad Carson |
Experience Assurance Lead | Enzo Licata |
Senior Producer | Gaetano Carpino |
Senior Producer | Bonnie Chung |
Producer | Chris Webden |
Producer | Caroline Clarke |
Producer | Neem BaHa |
Director of Production | Catherine Kim |
Production Coordinator | Elizabeth Fitzpatrick |
Managing Director (Account Team) | Andrew McCartney |
Business Unit Director (Account Team) | Kaezad Nallaseth |
Account Director | Nick Pigott |
Account Coordinator | Monica Bialobrzeski |
VP Strategy and Innovation (Account Team) | Dino Demopoulos |
AVP Digital, Canadian Tire Corporation (Client Team) | Rosie Riolion-Serpa |
AVP, Digital Operations & Delivery (Client Team) | Shawn Farmer |
Manager, Digital Experience (Client Team) | Vito Casalinuovo |
Vendor | Apollo Studios |
Vendor | Audio Z |
Vendor | RMW Music |
Vendor | Ole Clear |
Vendor | Talent Payment Services ULC |
Vendor | James TSE Photography |
Vendor | Brought To You By |
Vendor | Sons and Daughters Productions Inc |
Vendor | Jigsaw Casting |
Vendor | Aon Reed Stenhouse Inc. |
Vendor | Blizzard Courier Services Ltd. |
Social Media Planner | Parker Mason |
Agence Média | MediaCom |
Group Account Director (Media) | Chris O'Hara |
Associate Account Director (Media) | Andrew Tziatis |