| Titre | CT Spectral 2 |
| Agence | Publicis Sapient |
| Campagne | Philips Digital Scanners |
| Annonceur | Philips Healthcare |
| Marque | Philips Healthcare |
| Mise en ligne | Juillet 2015 |
| Secteur d'activité | Equipements médicaux |
| Synopsis | The CT Spectral experience is an interactive storytelling experience for doctors, clinicians and scientists to explore a CT Spectral scanner, from Philips Healthcare. This responsive designed experience hooks or challenges the user to see the spectral difference and prompts them to scroll and learn as they virtually scan two men’s bodies to see the difference of an abdominal scan using CT Spectral scanning against a similar abdominal scan using conventional scanning methodologies. The Digital PET digital experience is a quick, compelling and simple, interactive storytelling experience for doctors, clinicians, scientists to explore the world’s first digital PET scan, from Philips Healthcare. This responsive design experience hooks the user and prompts them to scroll and learn as they virtually ‘scan the man’ (video and photography) and learn about this new innovation in healthcare tech. |
| Type de média | Digital |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| Directeur artistique | Kit Casey |
| Programmation web | Carla Crandall |
| Directeur de création | Jared Kelleher |
| Concepteur / rédacteur | Emily Morgan |
| Développeur technique | Joe Morgan |
| Designer | Sarah Peng |
| Assistant commercial | Matt Thompson |
| Photographe | Pete Tschudy |
| UX Designer | Qianru Zhang |
| Production Company Digital Director | Benjamin Zanghi |
| Programmation web | Joe Carpenito |
| Directeur artistique | Tom Kershaw |
| UX Designer | Linda Mateos |
| Production Company Digital Director | Annie Truong |
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