| Titre | The Shadybug |
| Agence | Selmore |
| Campagne | The Shadybug |
| Annonceur | ASN Bank |
| Marque | ASN Bank |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Slogan | Money can create happiness |
| Synopsis | The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Ambassadors |
| Responsable de budget agence | Lucinda Rosheuvel |
| Responsable de budget agence | Anja Froeling |
| Directeur de la production audiovisuelle | Hanneke Kampschreur |
| Producteur, agence | Jorieke de Jong |
| Directeur de création | Diederick Hillenius |
| Equipe créative | Sam de Greef |
| Directeur de création | Vincent Lammers |
| Directeur artistique | Nick Groeneveld |
| Producteur, maison de production | Bo Kops |
| Producteur son | Zoë de Regt |
| Directeur de la photo | Floris Van Der Lee |
| Chef décorateur | Gatze Zonneveld |
| Monteur | Oscar Marmelstein |
| Monteur | Junior Editor |
| Coloriste | Koert van der Ploeg |
| Effets spéciaux | Stephen Pepper |
| 2D Artist | Stephen Pepper |
| 2D Artist | Melissa Van Het Spijker |
| 2D Artist | Jeremy Verf |
| 2D Artist | Peter van Rij |
| 3D Supervisor | Ivor Ribeiro da Silva |
| 3D Artist | Ivor Ribeiro Da Silva |
| 3D Artist | Alexander Van Buggenum |
| 3D Artist | Jeroen Hoolmans |
| 3D Artist | Charlotte Vallet |
| 3D Artist | Sjoerd de Greef |
| 3D Artist | Robin Van As |
| 3D Artist | Jonathan Krijgsman |
| 3D Artist | Jeroen Cloosterman |
| 3D Artist | Ralph Meijer |
| 3D Animation | Nick Groeneveld |
| Character Design | Nick Groeneveld |
| Character Design | Maureen van der Hout |
| Character Design | Iris van den Akker |
| Character Design | Rachelle Slingerland |
| Sound Designer | Rens Pluijm |
| Compositeur de musique | Sebastiaan Roestenburg |
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