| Titre | Live for the story |
| Brief | This young man seems to have lived in the spotlight since his earliest days. The film follows his adventures as a toddler, a teenager, and on into adulthood. Whatever he does, a light shines on him. As well as reflecting the fact that young adults have grown up with photography and film – thanks to Instagram and YouTube – the film encourages them to go out and try new things, even if it’s only for the story. Captured by Canon, of course. |
| Agence | VCCP |
| Campagne | Live for the story |
| Annonceur | Canon Inc. |
| Marque | Canon |
| Date de première diffusion/publication | 2017 / 5 |
| Synopsis | There is an entire generation of young people that have grown up with photography and videography capabilities at their fingertips; whose idols are YouTubers and Instagrammers as much as they are footballers and movie stars, and who are building careers as travel, fashion and food photographers using nothing more than the phone in their pocket. Canon, a brand known mostly for its hardware and product-centric marketing, recognised this new landscape as an opportunity to engage with an audience beyond hobbyists and professionals. The campaign we came up with was centred around an attitude, and the idea behind this film was to encourage people to explore their world and live new experiences. Born from the belief that it's often the small, seemingly insignificant moments - not the posed selfies or the formal holiday snaps - that you look back on with a smile. The TV spot encapsulates this through the medium of light, which highlights the ever-growing boundaries of a life that never stands still. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Montage | Final Cut |
| Directeur de la création | Darren Bailes |
| Directeur artistique | Ben McCarthy |
| Concepteur / rédacteur | Seb Housden |
| Producteur, agence | Ed Mueller |
| Réalisateur | Megaforce |
| Maison de production | Riff Raff Films |
| Producteur, maison de production | Jane Lloyd |
| Producteur exécutif | Matthew Fone |
| Monteur | Joe Guest |
| Effets spéciaux | The Mill London |
| Producteur | Gemma Humphries |
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