| Titre | Long Live Love |
| Agence | FCB Chicago |
| Campagne | Long Live Love |
| Annonceur | Canon Inc. |
| Marque | Canon |
| Mise en ligne | Juin 2021 |
| Secteur d'activité | Photocopieurs |
| Synopsis | For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage. |
| Type de média | Etude de cas |
| Longueur | |
| Digital Agency | FCBX |
| PR Agency | Current Global |
| Maison de production | MediaMonks |
| Concepteur / rédacteur | Kiku Gross |
| Responsable de la création | Andrés Ordóñez |
| Directeur de création | Niels Sienaert |
| Directeur de création | Tim Schoenmaeckers |
| Directeur de la création | John Bleeden |
| Chef de groupe | Bianka Kristen |
| Producteur artistique | Karen Blatchford |
| Directeur de création associé | Alex Johnson |
| Director of Strategic Planning | Brian Asner |
| EVP, Branded Content and Entertainment | Juan Woodbury |
| EVP, Head of Experiential | Kim DeNapoli |
| Management Director | Katherine Fleiss |
| Senior Project Manager | David Eldred |
| VP, Creative Director | Jasmin Whitmore |
| VP, Director of Business Affairs | Jeff Cowie |
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