Allianz Car Insurance - "The Allianz CARSWAP Project"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

7605

Marque: Allianz Car Insurance
Pays: France

Annonceur: Allianz SE

Titre	The Allianz CARSWAP Project
Agence	Ogilvy Paris
Campagne	The Allianz CARSWAP Project
Annonceur	Allianz SE
Marque	Allianz Car Insurance
Date de première diffusion/publication	2014 / 10
Secteur d'activité	Accessoires et services automobiles
Synopsis	Ogilvy Paris Turns Allianz Car Insurance Offer Upside Down and Right Side-Up in its Latest Disruptive Approach: The CARSWAP PROJECT
Philosophie	The idea? A sculpture designed of two real-life cars embedded on top on one another. The bottom car laid upside down-- designed to represent your damaged car in need of being replaced. The top car, visibly in perfect working condition, represents the replacement vehicle provided by Allianz.
Problème	In France, car owners know that having car insurance is a legal obligation but they take little interest in the Insurance provider they go with, believing all providers offer pretty much the same thing. So, when Allianz told Ogilvy Paris it had a new car insurance offer to promote, the agency knew its idea needed to be disruptive, in order to break through the haze of car insurance same-ness and make the added value of Allianz’ car insurance contracts clear and immediate in the minds of its consumers. Allianz’ premise is simple: Your car has left you stranded. With Allianz car insurance, you'll have a replacement car within 1 hour of reporting the incident and the car is reserved for your use up to 20 days.
Résultat	was unveiled in front of nearly 1.3 million attendees at The Paris Motor Show--one of the most important auto shows debuting new production automobile and concept cars. Perfect context to promote Allianz’ new car insurance offer! Rather than seeing the latest revved-up car model, however, one stopped with curiosity over the giant Allianz CARSWAP Sculpture. Said Baptiste Clinet, Executive Creative Director Ogilvy Paris: “Disruptive ideas, like building an original installation to promote Allianz’s quick car replacement service, are not only break-through but have staying power-- both critical in a low-interest consumer market.” Following the grand expo, the Allianz CARSWAP sculpture was strategically placed in locations along driving routes where one would least likely want to find one's self stranded without an operative vehicle. And, the sculpture sits firmly in the front outside entrance of Allianz French Headquarters.
Type de média	Etude de cas
Longueur	58 seconds
Art Buying	Laurence Nahmias
Directeur de la création	Baptiste Clinet
Directeur de création	Nicolas Lautier
Planneur stratégique	Ivan Pejcic
Directeur de clientèle	Batoul Hassoun
Directeur artistique	Jeremy Bouchet
Integrated Production	François Phan
Directeur artistique	Clara Noguier
Concepteur / rédacteur	Olivier Le Lostec
Chef de groupe	Jean Pousson-Ribis
Directeur de clientèle	Aurore Clinet
Réalisateur	Loïc Paillard
Maison de production	Filmarium Production