L'Oréal - "Lessons of Worth - Eva Longoria"

McCann Paris

McCann Paris Neuilly sur Cedex, France

4116

Marque: L'Oréal
Pays: France

Annonceur: L'Oréal

Titre	Lessons of Worth - Eva Longoria
Agence	McCann Paris
Campagne	Lessons of Worth
Annonceur	L'Oréal
Marque	L'Oréal
Date de première diffusion/publication	2021 / 9
Secteur d'activité	Produits de beauté, parfums
Synopsis	Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline.
Philosophie	Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria.
Type de média	Film Web
Longueur	98 seconds
Post production	Nightshift
Acteur / vedette	Eva Longoria
Président	Charlotte Franceries
Responsable de la création	Julien Calot
Directeur de création associé	Liam Fearn
Creative Lead	Eric Landowski
Creative Manager	Nadia Lasfar
Chief Operating Officer (COO)	Anne-Sophie Carbo
Business Director	Mathieu Vieille
Directeur de clientèle	Kristell Piriou
Producteur, agence	Thibaut Blacque Belair
Producteur, agence	Jean ROBERT
Maison de production	PHANTASM
Post production	Louise Jolles
Post production	Sabrina Branco
Talent	Kimberly Kress
Post production	X-Track