| Titre | Talent Transplant |
| Agence | McCann London |
| Campagne | Talent Transplant |
| Annonceur | The Talent Business |
| Marque | CREAM |
| Mise en ligne | Août 2023 |
| Secteur d'activité | Agences de publicité |
| Philosophie | Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets. |
| Type de média | Communication corporate / institutionnelle |
| Longueur | |
| Responsable de la création | Rob Doubal |
| Responsable de la création | Laurence Thomson |
| Equipe créative | Lee Elliot |
| Equipe créative | Rory Peyton-Jones |
| Head of Art | Lisa Carrana |
| Designer | Matt Bryce |
| Designer | Lauryn Raymond |
| Maison de production | Craft London |
| Chief Production Officer | Ben Clark |
| Artworker | Robbie Maynard |
| Responsable de budget agence | Milo Draco |
| Chef de projet | Nadimul Hasan |
| Public Relations | Ashley Biack |
| Responsable de la publicité (annonceur) | Anna Green |
| Responsable de la publicité (annonceur) | Will Knox |
| Producteur | Mandeep Kalsi |
| Producteur | Liam White |
Plus de réalisations
VOIR TOUSThe Everyday Tactician
- MARQUE:
- Football Manager 2024
- AGENCE:
- McCann London
The Joy of Everyday 4
- MARQUE:
- Just Eat
- AGENCE:
- McCann London
The Joy of Everyday 3
- MARQUE:
- Just Eat
- AGENCE:
- McCann London
The Joy of Everyday 2
- MARQUE:
- Just Eat
- AGENCE:
- McCann London
The Joy of Everyday 1
- MARQUE:
- Just Eat
- AGENCE:
- McCann London
New houseplants
- MARQUE:
- Plant Drop
- AGENCE:
- McCann London
The Gender Pain Gap -1
- MARQUE:
- Nurofen
- AGENCE:
- McCann London
Gender Pain - 30sec
- MARQUE:
- Nurofen
- AGENCE:
- McCann London
The Gender Pain Gap - 3
- MARQUE:
- Nurofen
- AGENCE:
- McCann London