Titre Clown Car
Agence
The Martin Agency
Campagne
Go Little
Annonceur
Ferrero
Marque
Tic Tac
Date de première diffusion/publication
2015 / 10
Secteur d'activité Bonbons
Synopsis Today, we live in a world where more and more people recognize that bigger, isn’t always better. So when Tic Tac approached us in 2014, we sought to harness the power of this iconic little mint and turn it into our rally cry – Go Little. We’re excited to re-energize this brand with a campaign that’s relatable and built on little blips of happy, little flashes of inspiration, little moments of fun. Because when all of these things add up, little is not little at all. Little is big.
Type de média
Télévision
Longueur 15 seconds
CEO, Ferrero USA
Paul Chibe
VP Marketing, Ferrero USA
Martin Stoewahse
Tac Tac Marketing Director, Ferrero USA
Todd Midura
Tic Tac Senior Brand Manager, Ferrero USA
Daniel Cutchin
Tac Tac Assistant Brand Manager, Ferrero USA
Michael Repollet
Tic Tac Marketing Media Manager, Ferrero USA
Jason Adamski
Consumer Research, Ferrero USA
Carol Mannino
Responsable de la création
Joe Alexander
SVP Executive Creative Director
Jorge Calleja
SVP Group Creative Director
Danny Robinson
Directeur de création
Chris Peel
Directeur de création associé
John Szalay
Concepteur / rédacteur
Justin Bajan
Designer
Todd Hippensteel
Agency SVP Executive Broadcast Producer
Letitia Jacobs
Producteur, agence
Emily Taylor
Agency Junior Producer
Lauren Galanides
Business Affairs Supervisor
Suzanne Wieringo
Senior Production Business Manager
Kelly Clow
Directeur de clientèle
Darren Foot
Chef de groupe
Stephanie Brummell
Chef de projet
Hayley SooHoo
Strategic Planning/VP Planning Director
Elizabeth Cleveland
Maison de production
Hue & Cry
VP Creative Director, Hue & Cry
Magnus Hierta
Associate Creative Director, Hue & Cry
Jeff Boddy
Associate Creative Director, Hue & Cry
Evan Parsons
Lead Animator, Hue & Cry
Andrew Prousalis
Executive Producer, Hue & Cry
Joe Montalbano
Senior Producer, Hue & Cry
Whitney Green
Associate Producer
Moira Mahoney
Audio Post Company
Rainmaker Studios
Engineer/Mixer, Rainmaker Studios
Mike O'Connor
Engineer/Mixer, Rainmaker Studios
Jeff McManus