| Titre | Spring Collection |
| Agence | DDB Brussels |
| Campagne | Choose Color |
| Annonceur | IKEA |
| Marque | Ikea |
| Date de première diffusion/publication | 2014 |
| Secteur d'activité | Ameublement |
| Synopsis | Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels. From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general. |
| Type de média | Poster |
| Longueur | |
| Directeur de création | Peter Ampe |
| Equipe créative | Tim Arts |
| Equipe créative | Stefan Van Den Boogaard |
| Responsable de budget agence | Francis Lippens |
| Responsable de budget agence | Kaat De Brandt |
| Responsable de budget agence | Astrid de Paep |
| Planneur stratégique | Dominique Poncin |
| Planneur stratégique | Maarten Van Daele |
| Design | Andreea Buescu |
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