Marabou - "Black"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suède

9626

Marque: Marabou
Pays: Suède

Annonceur: Mondelez International

Titre	Black
Agence	Forsman & Bodenfors Göteborg
Campagne	Black
Annonceur	Mondelez International
Marque	Marabou
Date de première diffusion/publication	2013 / 3
Secteur d'activité	Chocolat
Synopsis	Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is. But it was of course, all a stunt. The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.
Résultat	Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.
Type de média	Relations presse et relations publics
Longueur	140 seconds
Plus d'info	http://www.fb.se/work/marabou/black
Concepteur / rédacteur	Leo Magnusson
Concepteur / rédacteur	David Lundgren
Directeur artistique	Karl Risenfors
Directeur de clientèle	Susanna Fagring
Responsable de budget agence	Ewa Edlund
Producteur, agence	Asa Hammar
Producteur, agence	Peter Gaudiano
Planneur	Tobias Nordström
Maison de production	Lucky Punk
Maison de production	F&B Factory
Réalisateur	Mini Gemol
Producteur	Jim Elfving
Producteur	Karin Skoog