MEO - "Meo Christmas"

Dentsu Creative Lisbon, Portugal

783

Marque: MEO
Pays: Portugal

Annonceur: Altice

Titre	Meo Christmas
Agence	Dentsu Creative
Campagne	Meo Christmas
Annonceur	Altice
Marque	MEO
Date de première diffusion/publication	2022 / 12
Secteur d'activité	Agences de publicité
Philosophie	A Christmas campaign with a universal cause. A cause that we all already feel in one way or another in our daily lives.The world has a communication problem. Thanks to technology, it has never been so easy to get in touch with other people. But still, we have never been so closed when it comes to our own opinions.Everything is offensive, everything is polarising. From racial issues to religion, from politics to football. There is no empathy for new ideasIn our film, two iconic movements serve as a satire on our society today. But Christmas is the perfect time to become more human. And if there is one quality that makes us human, it is the ability to open our hearts to other ways of thinking.With an arrangement based on the soundtrack composed over 100 years ago by Ukrainian composer Mykola Leontovych, MEO stands on the side of freedom of expression. A fundamental value of all of us.HO HO HO or NO NO NO. May our right to differences never make a difference.
Type de média	Digital
Longueur	107 seconds
PDG	Tomas Froes
Responsable de la création	Lourenço Thomaz
Directeur de la création	Ivo Purvis
Stratégie	Patrick Stilwell
Directeur artistique	João Mescas
Concepteur / rédacteur	Diogo Stilwell
Directeur de clientèle	Carla Vidal Marques
Account Management Team	Rita Morgado
Producteur	Martim Lemos
Maison de production	Banche Filmes
Réalisateur	Pedro Varela