| Titre | Next day you'll be okay |
| Agence | BBDO Russia Group |
| Campagne | Next day you'll be okay |
| Annonceur | Bayer HealthCare LLC |
| Marque | Alka-Seltzer |
| Date de première diffusion/publication | 2013 / 5 |
| Secteur d'activité | Médicaments |
| Slogan | Next day, you'll be okay |
| Synopsis | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. |
| Philosophie | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
| Problème | SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Type de média | Presse & publications |
| Responsable de la création | igo lutz |
| Directeur de création | Mihai Coliban |
| Senior Art Director | Aaron John Nielsen |
| Producteur | Marina Shponko |
| Directeur de clientèle | Darya Arkharova |
| Senior Account Manager | Boris Sorokin |
| Production Studio | Masked Brothers |
| Brand manager | Svetlana Neeva |
| Junior brand manager | Sergey Arkhipov |
| Concepteur / rédacteur | Andrey Sivkov |
Plus de réalisations
VOIR TOUSNext day you'll be okay
- MARQUE:
- Alka-Seltzer
- AGENCE:
- BBDO Russia Group
Next day you'll be okay
- MARQUE:
- Alka-Seltzer
- AGENCE:
- BBDO Russia Group