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David Martin Angelus
David Martin Angelus
Creative Director at BETC
Paris, France
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TitrePrince Game Trailer
Agence
Campagne Prince Game Trailer
Annonceur Mondelez International
Marque Prince de LU
Date de première diffusion/publication 2015 / 4
Secteur d'activité Biscuits, pain, biscottes
Synopsis Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" 
Type de média Brand Content
Longueur
Directeur de création Paul Kreitmann
PDG
Directeur de la création
Directeur de création
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Directeur artistique
Directeur artistique
Directeur de la publicité
Directeur de la publicité
Directeur de la publicité
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Planneur stratégique
Planneur stratégique
Producteur, agence
Producteur, agence
Producteur, agence
Head of Technology
Maison de production
Producteur
Réalisateur
Réalisateur
Responsable de la production
Son
Musique
Mixing Engineer & Sound Design
Game Production Company
Directeur de création
Chief Technical Officer
Producteur
Website Production Company
Producteur
Tech Lead

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