| Titre | Cactus |
| Agence | Leo Burnett Paris |
| Campagne | Adventure is on the road |
| Annonceur | FCA France |
| Marque | Jeep |
| Date de première diffusion/publication | 2017 / 3 |
| Secteur d'activité | 4x4 |
| Synopsis | To drive a Jeep means not knowing where your journey will end. It’s the possibility to go anywhere … with the only limits being your imagination. No longer content to push traditional fantasies of off-roading, Jeep, the world leader in 4x4, wants to deliver a message much more realistic and in line with today’s usage of SUV. Every time we get behind the wheel of a Jeep, it’s the dawn of a potential adventure. In these three magnificent visuals produced by Leo Burnett France, Jeep reminds us that adventure is not just the preserve of the off-road… It can also be found on it. |
| Type de média | Presse & publications |
| Media Services | Claire Sougy |
| Responsable de la publicité (annonceur) | Sébastien Perrais |
| Concepteur / rédacteur | Montassar Chlaika |
| Directeur de la création | Kurt Novack |
| Directeur artistique | Mohamed BARECHE |
| Directeur de clientèle | Thibaud LE NENAON |
| Directeur de la photo | Régis Perrone |
| Director of Advertising | Stéphane Labous |
| 3D Artist | Salamagica |
| Directeur de création | David Martin Angelus |
| Photographer's Agent | Anne Lecerf |
| Marketing Director | Matthieu Berne |
| Communication and PR Manager | Olivier Bouelharrag |
| Création d'image | Watch out |
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