| Titre | Chroma |
| Brief | So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
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| Agence |
Leo Burnett Paris
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| Campagne |
Chroma
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| Annonceur |
Musée de l'Homme
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| Marque |
Le Musée de l'Homme
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| Mise en ligne | Novembre 2017 |
| Secteur d'activité | Musées & monuments
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| Synopsis | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
| Problème | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
| Type de média |
Digital
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| Maison de production |
Insurrection
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| Directeur de création |
Kurt Novack
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| Directeur de création |
David Martin Angelus
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| Concepteur / rédacteur |
Jean-François Le Marec
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| Directeur artistique |
Laëtitia Chrétien
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| Réalisateur |
Raphael Vandenbussche
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| Réalisateur |
Jaryl Lim
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| Producteur, maison de production |
Arno Moria
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| Maison de production |
Prodigious
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| Producteur, agence |
Martine Joly
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| Illustrateur |
Noma Bar
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| Infographiste |
Matthieu Droulez
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| Infographiste |
Julien Laudicina
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| Acheteur d'art |
Nathalie Benchetrit
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| Directeur de la production |
Théo Gall
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| Monteur |
Michael Ferrier
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| Post production |
Frédéric Lubin
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| Directeur Général |
Régis Perrone
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| Responsable de budget agence |
Morgane Lutgen
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| Responsable de budget agence |
Philippe Pereira
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| Voix-off |
Charly Nyobe
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| Producteur musical |
Boris Jeanne
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| Compositeur de musique |
Brice Davoli
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| Responsable de la publicité (annonceur) |
Fanny Decobert
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| Responsable de la publicité (annonceur) |
Christel Bortoli
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| Responsable de la publicité (annonceur) |
Stéphanie Targui
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