| Titre | Discount Time |
| Titre (langue originale) | Tiempo de descuento |
| Brief | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Agence |
Wunderman Buenos Aires
|
| Campagne |
Discount Time
|
| Annonceur |
Tuenti Móvil
|
| Marque |
Tuenti
|
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Téléphonie mobile
|
| Synopsis | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Type de média |
Etude de cas
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Responsable de la création |
Natalia Benincasa
|
| PDG |
Victoria Cole
|
| Directeur de création |
Matías Paglieri
|
| Directeur de création |
Gastón Durán
|
| Directeur de création |
Dario Ventura
|
| Concepteur / rédacteur |
Lucas Frigerio
|
| Directeur artistique |
Julián Amarillo
|
| Directeur artistique |
Natalia Gómez Uyabán
|
| Creative Lead |
Paula Akel
|
| Producteur, agence |
Maite Orlievsky
|
| Monteur |
Manuel Joltac
|
| Technology Director |
Mercedes Aizawa
|
| Tech Lead |
Javier Corra
|
| Chef de projet |
Julián Leonetti
|
| Web Developer |
Pablo Mendoza
|
| Web Developer |
Julián Moreira
|
| Client Services Director |
Fabiana Antonelli
|
| Directeur de clientèle |
Maria Jazhal
|
| Chef de groupe |
Daniela Savoini
|
| Assistant commercial |
Agustina Palacios
|
| Content Strategy |
Mayra Pereyra
|
| Responsable de la publicité (annonceur) |
Rosario Fernández Saavedra
|
| Responsable de la publicité (annonceur) |
Carolina Estévez
|