Philips - "Tables You Need To Hear"

Ogilvy UK

Ogilvy UK London, Royaume-Uni

6939

Marque: Philips
Pays: Royaume-Uni

Annonceur: Philips

Titre	Tables You Need To Hear
Agence	Ogilvy UK
Campagne	Tables You Need To Hear
Annonceur	Philips
Marque	Philips
Date de première diffusion/publication	2013
Secteur d'activité	Electronique grand public, audiovisuel
Slogan	You need to hear this table!
Philosophie	“Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.
Type de média	Brand Content
Longueur	103 seconds
Illustrateur	Ged Palmer
Typographe	Alison Carmichael
Typographe	Steve Bonner
Illustrateur	Mateusz Witczak
Maison de production	Physical Pixels
Concepteur / rédacteur	Chris Joakim
Directeur artistique	Mike Donaghey
Other	Mattijs Devroedt
Directeur de création	Gerry Human
Directeur de création	Ivan Pols
Planneur	Olivia Rzepczynski
Planneur	AJ Coyne
Chef de projet	Louisa Lewis
Chef de projet	Sasha Dunn