| Titre | Safety Wi-Fi |
| Agence | Leo Burnett Tailor Made |
| Campagne | Safety Wi-Fi |
| Annonceur | Fiat |
| Marque | Fiat |
| Date de première diffusion/publication | 2015 / 5 |
| Secteur d'activité | Autres |
| Synopsis | Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015. |
| Type de média | Etude de cas |
| Longueur | |
| Marché | Brésil |
| Responsable de budget agence | Cíntia Mourão |
| Responsable de budget agence | Eduardo Crepaldi |
| Responsable de budget agence | Caio Perez |
| Directeur de création | Eduardo Battiston |
| Planning Team | Tiago Lara |
| Planning Team | Rafael Camilo |
| Planning Team | Marco Farah |
| Directeur de la création | Marcelo Reis |
| Directeur de création | Márcio Juniot |
| Directeur de création | Pedro Utzeri |
| Directeur artistique | Vitor Menezes |
| Graphic Producer | Zezinho Lima |
| Graphic Producer | Rodrigo Lima |
| Graphic Producer | Ricardo Sotelo |
| Graphic Producer | Rosilene Ribeiro |
| Concepteur / rédacteur | Alexandre Freire |
| Motion design | Christian Balzano |
| Responsable média | Fernando Salles |
| Responsable média | Daniela Franco |
| Responsable média | Paulo Pereira |
| Responsable média | Fernando Bombonatti |
| Responsable média | Nathalia Si |
| Responsable de la création | Fred Saldanha |
| Directeur artistique | Maicon Pinheiro |
| Directeur de création | Marcelo Bruzzesi |
| Monteur | Paulo Staliano |
| Concepteur / rédacteur | Pedro Furtado |
| Production du son | Wilson Simoninha |
| Production du son | Jair Oliveira |
| Production du son | Rodrigo Monteiro |
| Production du son | Pedro Caldas |
| Production du son | Dionisio Dazul |
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