Hertz - "Cleaned Out "

adam&eveDDB

adam&eveDDB London, Royaume-Uni

Awards

16114

Marque: Hertz
Pays: Royaume-Uni

Annonceur: Hertz

Titre	Cleaned Out
Agence	adam&eveDDB
Campagne	Cleaned Out
Annonceur	Hertz
Marque	Hertz
Date de première diffusion/publication	2015 / 4
Secteur d'activité	Accessoires et services automobiles
Slogan	You can take everything with Hertz Van Rental
Synopsis	The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.
Type de média	Télévision
Longueur	66 seconds
Son	String and Tins
Responsable de la création	Ben Priest
Directeur de clientèle	Emma Abrahams
Planneur	David Mortimer
Directeur de la création	Richard Brim
Directeur de la création	Ben Tollett
Directeur de création	Matt Woolner
Directeur de création	Steve Wioland
Equipe créative	Frances Leach
Equipe créative	Christopher Bowsher
Producteur, agence	Richard Adkins
Réalisateur	Guy Shelmerdine
Directeur de la photo	Rob Hardy
Monteur	Andy McGraw
Montage	Stitch
Post production	MPC
Directeur de la production	Fiona Martin
Producteur	Molly Pope
Sound Designer	Andy Stewart