| Titre | #4AMStories |
| Agence | AMV BBDO |
| Campagne | #4AMStories |
| Annonceur | Mars, Inc. |
| Marque | Sheba |
| Date de première diffusion/publication | 2020 / 11 |
| Secteur d'activité | Aliments, services et produits pour animaux |
| Synopsis | To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs. |
| Type de média | Télévision |
| Longueur | |
| Son | 750mph |
| Responsable de la création | Alex Grieve |
| Directeur de la création | Nadja Lossgott |
| Directeur de la création | Nicholas Hulley |
| Directeur de création | Jay Phillips |
| Directeur de création | Neil Clarke |
| Equipe créative | Cesar Herszkowicz |
| Equipe créative | Marcos Almirante |
| Equipe créative | Zak Loney |
| Responsable de budget agence | Matt Henry |
| Responsable de budget agence | Ella Fanshawe |
| Responsable de budget agence | Alice Kassapian |
| Strategy Team | Emily Brydon |
| Strategy Team | Phoebe Fielding |
| Strategy Team | Brian Williamson |
| Producteur, agence | Darapen Vongsa-Nga |
| Maison de production | Friends Electric |
| Réalisateur | Ewan Jones Morris |
| Producteur, maison de production | Giles Edward-N |
| EP | Barney Richard |
| Concepteur | Ricardo Bessa |
| Storyboards | Ricardo Bessa |
| Création d'image | Bradley Franklin |
| Création d'image | Rosalvo Melo |
| Création d'image | Alixe Labato |
| Création d'image | Tom Crate |
| Création d'image | Theo Tagholm |
| CG Lead | Dean Robinson |
| CG Artists | Joe Trimby |
| CG Artists | Jordan Dunstall |
| CG Artists | Ed Sherwood |
| CG Artists | Nikolai Maderthoner |
| CG Artists | Tom Di Stasio |
| CG Artists | Julie Cruette |
| CG Artists | Luis Cancio Villalonga |
| Directeur de la photo | Jed Darlington-Roberts |
| Sound Recordist | Adam Davies |
| Monteur | Holly Winship |
| Colorisation | ETC |
| Coloriste | Luke Morrison |
| Post-Production audio | Sam Studio |
| Post-Production audio | Jake Ashwell |
| Post-Production audio | Sam Ashwell |
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