| Titre | German Pop Hit |
| Brief | Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order. |
| Agence |
Grabarz & Partner
|
| Campagne |
Furniture Assembly. The radio campaign for Ikea.
|
| Annonceur |
IKEA
|
| Marque |
IKEA
|
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Électroménager, meubles et jardinage
|
| Synopsis | Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service. |
| Type de média |
Radio
|
| Responsable de la création |
Ralf Heuel
|
| Directeur de création |
Roman Jonsson
|
| Concepteur |
Roman Jonsson
|
| Directeur de création |
Julijus Rebic
|
| Concepteur |
Julijus Rebic
|
| Responsable de budget agence |
Dominique Bremer
|
| Studio d'enregistrement |
Studio Funk GmbH Co KG
|
| Sound Engineer |
Torsten Hennings
|
| Distribution |
Carsten Berlin
|
| Réalisateur |
Torsten Hennings
|
| Réalisateur |
Roman Jonsson
|
| Producteur, agence |
Judith Uhrlau
|
| PR Communication Manager |
Tobias Vogler
|
| Marketing Manager |
Nica Söderlund
|
| Musique |
kids in a candy store
|
| Compositeur de musique |
Tobias Burger
|
| Compositeur de musique |
Julian Prießen
|
| Narrator |
Jonas Bergström
|
| Narrator |
Caroline Kiesewetter
|
| Narrator |
Andreas Torwesten
|