The TVC depicts FIFA 14 as an armada of football fun, with gamers from all over the world gathering together for the most exciting FIFA edition yet. But unlike the usual armada with sailing ships, the FIFA 14 armada is made up of lounges, couches, apartments, hammocks and beanbags on wheels and is led by none other than Lionel Messi. Driving a bright red FIFA 14 van, Messi is the pied piper of FIFA, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes to join the armada. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’. Everyone in the world is playing and they are all equals, because we are all united by FIFA: ‘We are FIFA 14’.