Interone - "ADC Takeover"

Interone Worldwide Hamburg, Allemagne

8923

Titre	ADC Takeover
Agence	Interone Worldwide
Campagne	ADC Takeover
Annonceur	Interone
Marque	Interone
Mise en ligne	Octobre 2013
Secteur d'activité	Salons, événements & festivals
Synopsis	In 2013 Interone BBDO had a new positioning. Engineering Ideas. Creating involvement. At the same time the agency looked for recruiting creative people. The challenge was to promote the agency in a relevant and creative way so the best creative will want to work at Interone.
Philosophie	So we gave users the chance to do it right away! We replace our gold winner on the ADC site with a special banner. Although the banner shows our winner, like any other winner on the site, when the user clicks on it, the banner doesn’t enlarge the picture. It opens a video Chat with one of our ECDs. Than a direct interview is starting immediately.
Problème	The agency just won the German ADC award and It led us to an insight: Often Advertisers that watch an award wining works think to themselves “I wish I was working in this agency”.
Type de média	Etude de cas
Longueur	92 seconds
Responsable de la création	Michael Ohanian
Directeur de la création	Jaqcues Pense
Directeur de la création	Thomas Heinz
Directeur de la création	Roy Cohen
Concepteur / rédacteur	Christian Clawien
Concepteur / rédacteur	Adzoa Tsekpo
Directeur artistique	Claudio Burtschenko
Directeur artistique	Pedro Americo
Infographiste	Phillipp Simon
Programming Manager	Nikolai Bockholt
Directeur de clientèle	Maike Wendel