Dacia - "Another one drives a Duster (English)"

Publicis Conseil

Publicis Conseil Paris, France

18562

Marque: Dacia
Pays: France

Annonceur: Renault

Titre	Another one drives a Duster (English)
Agence	Publicis Conseil
Campagne	Save the Queen
Annonceur	Renault
Marque	Dacia
Date de première diffusion/publication	2015 / 12
Secteur d'activité	4x4
Synopsis	Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car.
Type de média	Télévision
Longueur	34 seconds
Marché	France
Responsable de la publicité (annonceur)	Valérie Candeiller
Responsable de la publicité (annonceur)	Hortense Isnard
Responsable de la publicité (annonceur)	Bénédicte Rouquette
Responsable de la publicité (annonceur)	Gaëlle le Grouiec
Responsable de la publicité (annonceur)	Andreea Culcea
Responsable de la publicité (annonceur)	Olivier Bourquin
Directeur de la création	Marcelo Vergara
Directeur artistique	Kamal Bhatnagar
Directeur artistique	Marieke Navaux
Concepteur / rédacteur	Marcelo Vergara
Responsable de budget agence	Stéphane Gaillard
Responsable de budget agence	Boris Langlois
Responsable de budget agence	Elodie Orosco
Responsable de budget agence	Cécile Cuzin
Responsable de budget agence	Bastien
Planneur stratégique	Christel Engelvin
Producteur, agence	Pierre Marcus
Producteur, agence	Nathalie Levincent
Réalisateur	AB/CD/CD
Maison de production	Partizan
Directeur de la photo	Alex LaMarque
Producteur, maison de production	Jules Dieng
Post production	Vincent Bordier
Post production	Pierre Brière
Business Affairs	Carlos Serrano
Business Affairs	Till Buisson
Business Affairs	Jeanne Rault
Sociéte de création sonore	Emmanuel Rambaldi