| Titre | Nike Fuelband SE Installation |
| Agence | Random Studio |
| Campagne | Nike Fuelband SE Installation |
| Annonceur | Nike |
| Marque | Nike Fuelband SE |
| Date de première diffusion/publication | 2013 |
| Secteur d'activité | Équipement de sports & loisirs |
| Slogan | Motivated. Everywhere. All the time. |
| Slogan (langue originale) | Motivé. Partout. Tout le temps. |
| Synopsis | Promoting the launch the new Fuelband SE, Random Studio worked closely with the Nike Brand team to develop a custom installation piece for the Colette fashion house in Paris. The challenge was to generate excitement and intrigue for Colette, while highlighting the enhancements of the new Fuelband SE. Nike approached Random Studio to deliver the project in just over thee weeks. Realising the limitations of the timeframe, the installation drew from previous executions & case studies to deliver something that guaranteed performance as well as ‘wow' (and educate) passers-by. The final result was a collaboration with lighting specialists Jurlights and production company L'Araignée to construct a high intensity RGB LED infinity tunnel. LED strips were chosen to deliver stunning, eye catching animations which were developed in house. MadMapper was used to output video directly onto the LED strips, enabling a quick workflow to test and preview animations live on the sculpture. |
| Type de média | Ambient |
| Marché | Pays-Bas |
| Creative Technologist | Michael Pelletier |
| Animation | Coen Grift |
| Designer | Coen Grift |
| Animation | Vincent Lowe |
| Designer | Vincent Lowe |
| Producteur | Tristan Parker |
| Maison de production | L'Araignée |
| Chef éclairagiste | Jurlights |