Poulehouse - "The egg which doesn't kill the chicken"

BRAND STATION

BRAND STATION Paris, France

Awards

5378

Marque: Poulehouse
Pays: France

Annonceur: Poulehouse

Titre	The egg which doesn't kill the chicken
Titre (langue originale)	Poulehouse
Agence	BRAND STATION
Campagne	The egg which doesn't kill the chicken
Annonceur	Poulehouse
Marque	Poulehouse
Date de première diffusion/publication	2019 / 11
Secteur d'activité	Oeufs
Philosophie	Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
Type de média	Télévision
Longueur	61 seconds
Maison de production	WIZZ Paris
Post production	NKI STUDIO
Production du son	THE Sound Production
Directeur de création	Samy Benama
Directeur de création	Damien Guiol
Responsable de la création	Loïc Chauveau
Réalisateur	. AKAMA
Producteur	Laetitia Neves
Producteur exécutif	Ilona Marcus
Producteur exécutif	Matthieu Poirier
Responsable de la TV prod	Rémy Guizerix
Copywriter / Art Director	Samy Benama
Copywriter / Art Director	Damien Guiol
Directeur associé	Xavier Delaporte