Ministry of Communications & Technology of Colombia - "My Line"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombie

Awards

14061

Cette création fait partie de la Collection Act Responsible

Marque: Ministry of Communications & Technology of Colombia
Pays: Colombie

Annonceur: Ministry Of Communications & Technology

Titre	My Line
Agence	MullenLowe SSP3 Colombia
Campagne	My Line
Annonceur	Ministry Of Communications & Technology
Marque	Ministry of Communications & Technology of Colombia
Date de première diffusion/publication	2018
Secteur d'activité	Electronique grand public, audiovisuel
Synopsis	In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally. This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
Type de média	Etude de cas
Longueur	137 seconds
Directeur de création	Juan Pablo Maldonado
Directeur de création	Camilo Jiménez
Concepteur / rédacteur	Juan Pablo Maldonado
Directeur artistique	Mario Mendoza
Directeur artistique	Victor Rodriguez
Directeur artistique	Camilo Jiménez
Réalisateur	Miguel Herrera
Producteur, agence	Jonhatan Bolívar
Chairman	Francisco Samper
Responsable de la création	Carlos Andrés Rodríguez
Chief Operating Officer	Juan-Pablo García
Création d'image	Yeison Barba
Development	Jason Lusthaus
Development	Andres Pachón
Development	Eric Elia
Development	Jules Petrarca
Development	Jeremy Landis