Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, Belgique
TitreJoin the FAM
Agence
Campagne Join the FAM
Annonceur Equal.Brussels
Marque Equal.Brussels
Date de première diffusion/publication 2022 / 11
Secteur d'activité Associations caritatives, fondations, volontariat
Slogan Join the FAM
Philosophie In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow.

In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative

“Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms.

This campaign is supported by many politicians and has been related in local media.
Type de média Plateforme d'activation à 360°
Longueur
Creative Direction
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Stratégie
Designer
Designer
Motion Designer
Responsable de budget agence
Chef de groupe
Producteur TV agence
Maison de production
Réalisateur
Réalisateur
Réalisateur
Director of Production
VFX Artist
Sound Designer

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