Jollibee - "#JolliEverAfter"

BBH Singapore

BBH Singapore Singapore, Singapour

Awards

4687

Marque: Jollibee
Pays: Singapour

Annonceur: Jollibee Foods Corporation

Titre	#JolliEverAfter
Agence	BBH Singapore
Campagne	#JolliEverAfter
Annonceur	Jollibee Foods Corporation
Marque	Jollibee
Date de première diffusion/publication	2020 / 11
Secteur d'activité	Chaînes de fast-food & de restaurants
Philosophie	Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star in their own romantic comedy on the social media platform. The campaign launched on 24th November has garnered over 8 million views in under 48 hours. The ambitious campaign, created by BBH Singapore, taps into the TikTok challenges format to tell stories. By launching 9 sub-challenges – each representing a crucial moment in a rom-com story arc – the campaign invites anyone to do any challenge to fill in the gaps in the story. The result is an infinite number of possible storylines that span the creators’ own imaginations. Each challenge invites people to take on the role of one of our two protagonists, to tell that part of the story. Whether it’s the Call Your Crush challenge, that gets TikTokers to confess their crush to someone they like in real life; or the First Date challenge, where they act out their perfect dates – sometimes with the help of Jollibee chicken; or the 10 Years Later challenge, where they break out of the typical rom-com endings to create their own weird and wonderful conclusions to the story. Each of these challenges were designed to tap into existing user behaviours and trends, and make it as accessible as possible for anyone to join in. The result is a story that is entirely up to the users, with an infinite permutation of possible storylines.
Type de média	Médias sociaux
Responsable de la création	Sascha Kuntze
Senior Copywriter	Stephanie Gwee
Senior Copywriter	Luke Somasundram
Senior Art Director	Kenneth Foo
Senior Art Director	Sid Lim
Directeur artistique	Dawn Abegail Lee
Motion Art Director	Christopher Leow
Frontend Developer	Lee Adamson
Head of Delivery	Lesley Chelvan
Operations Director	Eddie Jackson
Business Director	Ross Henderson
Directeur de clientèle	Victoria Fernandez
Responsable de budget agence	Priscilla Lim
Responsable de la stratégie	Jacob Wright
Content Strategy	Faith Huang
Junior Content Strategist	Cheryl Koh
Senior Strategist	Zoe Chen
Producteur, agence	Jonathan Gerard
Producteur, agence	Chong Wendi
Community Manager	Chelsea Auo
Maison de production	ABUNDANT Productions
Sound / Music	Song Zu Singapore
Responsable de la publicité (annonceur)	Francis Flores
Responsable de la publicité (annonceur)	Arline Adeva
Responsable de la publicité (annonceur)	Cat Triviño
Responsable de la publicité (annonceur)	Jean Vittorio Sabado